"We know the level of skill and craftsmanship that goes into each and every one of our products, but it is also especially important to us that our customers understand this special journey and therefore we are launching a new Digital ID. Helping customers to form a deeper connection to …

“Through the Digital ID, our products become a continuous gateway to customers, creating a new channel for storytelling, aftercare, styling advice and sustainability information, along with services for recycling. By bringing more information to customers, we can build trust and encourage participation in circular models.”