"I’ve always been interested in new technologies, how they’re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new …

“Our type of client is not the type that buys and resells and puts the product to rent. She probably will have a piece and give it to a friend or her children. We work to be so desirable that they are a hand-me-down, so the most powerful tool for …