“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments."












