“With the launch of our Genesis jeans featuring a scannable QR Code powered by EON, we are thrilled to establish a new model for circular denim. We hope Genesis serves as a showcase for how all players across the supply chain can work together to bring more sustainable product to market, advancing the fashion industry further towards the goal of a fully circular model that operates in harmony with our planet."
"We know the level of skill and craftsmanship that goes into each and every one of our products, but it is also especially important to us that our customers understand this special journey and therefore we are launching a new Digital ID. Helping customers to form a deeper connection to our products and enable them to make more informed decisions as a result – buy less, wear more."












