Empirical Path Testimonials

"We use Salesforce to track all those inbound private party leads. But we didn’t have a good way of connecting our website activity to Salesforce. We knew when web leads came in, we knew what pub they were for, but we didn’t know how that lead got to the site and couldn’t track that lead over time. It wasn’t an inability to use Salesforce as much as it was knowing how to connect attribution information where our traffic was coming from and who they were from Google Analytics to Salesforce. When we redesigned our site, Empirical Path showed us how to more effectively use Google Tag Manager to add flexibility and tracking detail without having to continually rewrite code."

"As someone who was new to Google Analytics, Empirical Path has helped immensely. I've learned a lot thanks to the work they've done for us and I would highly recommend them to anyone who wants not only quality work, but also a better understanding of GA."