Empirical Path, their web analytics, A/B testing and tag management consultants focus only on measuring your marketing and online presence. Their Web Analytics Implementation Practice fixes and enhances web analytics implementations, often through Tag Management Systems from their Partners Segment, Tealium and Google Tag Manager. Whether you've installed software from their Partners Google Analytics 360, Adobe and Mixpanel or from IBM or KISSmetrics Empirical Path will make your metrics more trusted, complete and actionable
"We use Salesforce to track all those inbound private party leads. But we didn’t have a good way of connecting our website activity to Salesforce. We knew when web leads came in, we knew what pub they were for, but we didn’t know how that lead got to the site and couldn’t track that lead over time. It wasn’t an inability to use Salesforce as much as it was knowing how to connect attribution information where our traffic was coming from and who they were from Google Analytics to Salesforce. When we redesigned our site, Empirical Path showed us how to more effectively use Google Tag Manager to add flexibility and tracking detail without having to continually rewrite code."




Read Empirical Path Reviews, Testimonials & Customer References from 13 real Empirical Path customers.
Browse Empirical Path Case Studies, Customer Success Stories, & Customer References from 10 businesses that use Empirical Path.