"It’s so important for the university to speak as one voice. No matter the department, we all have the same goal—recruit students and help them get the education they deserve. When branding is consistent, it helps students feel like they are truly a part of the university as a whole, …

“I think it’s important for us to focus on the storytelling portion because it provides a different perspective to our subscribers. It’s also a way to humanize our student-athletes and even our staff. Plus, we know how much our fans love the insight and inside access to the student-athletes.”