"Elevation’s empathetic approach to in-context research and video storytelling brought us dynamic and distinctive perspectives from farmers, nutritionists and veterinarians around the world. Elevation’s insight and innovative process helped stretch our thinking and spark new product ideas and concepts that we would never have achieved on our own."

"It was critical that we, as a company, find out how to emotionally connect with the hearts and minds of the younger technician. Many of our core older customers were approaching the age of retirement, and the next generation of technicians needed to embrace our brand. Snap-on’s future depended on …