“We had been seeing some information about ADA compliance and school websites on the news and through our state department of education, but we were just starting to explore the issue when the letter arrived.”
“The idea is that we would be able to provide a uniform look across all our different digital and physical communication platforms, so when you see a banner on the fence, that banner is also represented in our photo shuffle on our homepage and it’s also represented in a digital billboard, and it’s is also represented in the in the flyer design that you're going to get at home.”