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Myriad International Marketing specializes in providing strategic direction and tactical solutions for the travel and tourism industry. Myriad was established in 1987. With offices in Los Angeles and New York, Myriad today is an MMGY Global company and a recognized specialist in the tourism industry, with clients from around the corner to around the world. At Myriad, their marketing process begins with an empty page. They believe creative solutions should not be restricted to assumed formats. They might focus on public relations over advertising. There might be a search for the best partner for the campaign. Maybe a non-travel company that can bring them a new database. Maybe the answer isn’t on a page at all. Maybe it’s an event or an online communication.
Natively was born from the need for businesses to adapt to the changing demands of the consumer landscape they see today. It might seem obvious, but the nuances and layers of business and startup marketing go far beyond technology and simple self-promotion. As a digital native, founder Lydia Nicoll understands that on one hand, today’s consumers, especially of younger generations, are smarter and savvier than ever. Gimmicks and tricks and clickbait are a faster way to lose potential customers than to actually gain them making it more imperative than ever for companies to level with their audiences. Digital natives, or those who were raised in the computer and internet era, are quickly growing in purchasing power, making them a demographic that can’t be ignored.
YCG has had service market status for this phrase since 2000, in recognition of its experience developing authentic campaigns that reach Black/African American, Latino, Asian Pacific Islander populations, women and LGBTQ+. Although collectively, these audiences are the largest in population size, they are emerging in dominance and influence in terms of political, social and economic impact. They also have distinct ways of consuming media, as well as supporting and engaging with brands, corporations and associations.
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