”I took over a two-product company that my father had started out of his garage. He probably had one of the first million websites that ever existed. It started off as a boutique store. We sold (and still sell) products that keep boats looking their best. The other side of the business involved carrying out our own independent research of boat maintenance products. We would look at hundreds of products that were all doing the same thing. Then, after research and testing, we’d decide which product was best and only sell that. For example, instead of selling loads of different types of boat wax, we’d only sell the one. When a customer came to us saying Hey, we need to wax a boat. Use this. If it doesn’t work, you need to look at a different product category.” We had one product per category, so to speak.”