"With mobile apps, there is absolutely no reason for the giant, antiquated printed directory anymore. A mobile app, like the one we use from DoubleDutch, has a great deal more information, does not require any printing, generates enough sponsorship revenue to pay for itself, and can be updated on-the-fly should …

"People loved being able to share photos, comment, check-in and make their voices heard. To that end, the social aspect of the app was an amazing tool for our exhibitors. It fostered discussion and allowed them to reach out and dialogue with those who were especially interested in their firm."