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APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. APT intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago.
In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
Windsor Circle is a Predictive Lifecycle and Retention Marketing Platform. They Help Retailers Grow Customer Lifetime Value and Increase Customer Retention. Windsor Circle brings data science and marketing automation to over 250 global retail clients, including top eCommerce retailers such as ArtBeads, Case-Mate, CafePress Services, CoffeeForLess.com, evo.com, Gaiam, Johnson & Johnson, SurfStitch and household brands like Spangler Candy (maker of Dum Dums) Founded in 2011 by digital marketing and data science veterans from Bronto Software, Inc. and LSSiData, our team has a combined 200+ years of experience in big data, data science, retail and marketing automation.
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