“A lot of our information was housed on the website, and we also had an email campaign that would go out. We had many different channels and many different sports. Cocurriculars were using their own social media. We were looking for an app; we knew we needed something but we …

“One of the greatest things I’ve found with Funnel is giving that personal experience to my families. If they call, I can see very quickly whether I’ve had contact with them before, how I’ve been relating with them, what communications they’ve received. So I’ve got a clear picture of how …