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"We can finally track all PR activities we do for our clients from a single place. It previously took us a lot of time to manually find every site that published a press release."
"The speed of reaction is crucial in PR. The first person to have a piece of information has the advantage over others, and this tool helps you get it."
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
Upsight is a comprehensive web and mobile marketing platform. They empower the world’s best marketers to build personal, profitable relationships with their customers. Their proven enterprise marketing solutions afford their clients the power and flexibility needed to execute sophisticated strategies that keep customers engaged, retained and monetized. Upsight is built from the ground up to handle the unique challenges of scalable, portfolio-driven businesses that depend on premium targeted messaging and multi-stream revenue optimization.
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