The Design Laboratory is a multidisciplinary design studio based in London. Over the last 15 years they have worked with some of the world’s most influential brands to define and create solutions that have a long-lasting impact. Originally set up in Central Saint Martins, where their founders continue to be fellows and mentors, they partner with visionary leaders to create brands, products, services and experiences that engage people and deliver results. They also work with founders and investors in innovative startups to help them realise their potential and turn their vision into reality. Curiosity, collaboration and a user-centred approach are at the heart of what they do. Underpinning it all is their team – a talented group of graphic, digital, fashion and product designers whose creations challenge the norm.