"We built a matrix that looks at the buyer’s journey and our sales cycle, and based on that, we determined the right content for each touch point.”
"DemandGen helped us pivot quickly from a system that wasn’t working, to one that didn’t cost a lot of money and worked better — all without disrupting operations. With a better picture of the activity and engagement of leads coming through the funnel into Salesforce, our team can prioritize where …
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