Demandbase is a comprehensive account-based marketing system that allows you find and manage target account audiences. Its main functionalities include real-time intents, account-based marketing analytics, target audience defining, and centralized control and command. With this software, you can develop account audiences using AI-driven account selections, segmenting based on firmographics, and CRM data.
Demandbase is leveraged by enterprises in the manufacturing, health sciences, and financial services industries, among others. Asset management firms, insurance providers, and banks can use its financial tools to identify and engage commercial accounts. Medical device, pharmaceutical, and healthcare organizations can harness the platform to target and move stakeholders for their crucial accounts. The software integrates with Surescripts, Broadridge, and Servicemax to help you track marketing performance across marketing and sales funnels.
Demandbase is a cloud-hosted accounts-based marketing automation application designed to help you target your valuable accounts. The platform offers marketing tools in four categories: Measurement, Personalization, Advertising, and Conversion. These categories present capabilities such as a campaign performance monitor, web analytics, live chat, and account-based retargeting and advertising.
Demandbase concentrates on account-based marketing which is a targeted B2B marketing method. Its assists you to target and customize campaigns from advertising to content delivery onsite with sales conversion features to obtain leads at the final phase of the funnel, as well as inbuilt analytics to visualize and comprehend the effectiveness of your campaigns.
With Demandbase, you can close the gap between campaign analytics and account-based marketing automation, and link website activity, online advertising, marketing campaigns, and revenue. It achieves this by offering a range of functionalities like personalized re-targeting, audience segmentation, content creation, lead capturing, scoring, and routing, live chat, user behavior reporting, and web analytics.
You can use Demandbase’s performance Manager function to monitor the activity of particular segments, like your most valuable customers and prospects. Then you can leverage this audience information to launch targeted marketing initiatives. The vendor’s team will evaluate your ad creatives before implementation. During the campaign, the system will monitor and compare website activity with campaign performance.
You can utilize the operable insights offered by the Performance Manager tool to produce targeted, individualized advertising messages and publish them in real time on publisher sites. The solution then targets impressions on the publisher websites in real time. It also tracks your target buyer activity on your own website and links it to revenue and ad spend.
Demandbase pricing information is not publicly available. Contact the vendor directly for accurate pricing details.
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