"We’ve all created hypothetical client personas for presentations as a “best guess” of who it is we’re speaking to and how they will react. Now we can use platforms like Delve AI to probe into the analytics and history of a website and have it create personas based on genuine …

"Personas are far better than I'd hoped. Their ability to nail the interests of our and our client's competitors provides us insights we otherwise would not have. You can really benefit from competitive intelligence and seriously great input on what to write about for our site to reach our competitor's …