"Personas are far better than I'd hoped. Their ability to nail the interests of our and our client's competitors provides us insights we otherwise would not have. You can really benefit from competitive intelligence and seriously great input on what to write about for our site to reach our competitor's clients."
"Delve AI is a really great way to figure out our customer personas with real data, pulling in existing customer data and turning it into something that is more understandable, especially when you don't have a huge budget to do a fully expansive marketing research. The interface of the personas in the platform is really simple and it is easy to share with other people who are not in marketing and help them understand our different customer segments and their interactions."