"Default is powering, call it like the vast majority of our pipeline production that's going to probably evolve as we stand up new channels. But it's, it's a core piece of our infrastructure because it powers all that pipeline and that initial experience of a prospect, seeing and experiencing us. And so Default's been powerful from that perspective of like, it just provides us a ton of business leverage and it's something that I'm in pretty much every day."
"Our Twitter launch was phenomenal, achieving a couple of million views and numerous retweets, which generated a lot of excitement. From that, we received about 2,000 lead form submissions. Thanks to Default, we 5x'ed the amount of the pipeline we got by identifying the highest-value customers and transformed this event from what could have been a $200,000-a-year opportunity into a $1,000,000 in pipeline."







