“At Fiskars we have had the privilege of working with the Decision Point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights that have made a direct, positive impact on our business. More specifically our successful product and brand extension into the ultra-competitive world of hardware tools would not have been possible without Decision Point’s help. Decision Point has been a valuable asset for us, a tangible competitive advantage.”