“Since the start of March, our sales department has been closed. We had to furlough employees and cut advertising down to only pay-per-click and Facebook ads. Facebook makes sense because people are using it more and it provides quantifiable data. A pretty decent amount of our leads during this crisis …

“Our web traffic, dealership traffic, sales, and service have all been negatively impacted by the pandemic. However, the percentage of our web traffic that came from Facebook took a big leap in March and April, and I believe that our messaging and creative made customers confident that we were following …