Daylight is a user-centered innovation and design firm, founded by leaders from IDEO in 2007. They identify new opportunities, invent and evolve new products, services and software, and then help bring those offerings to market. Clients include VW, Belkin, Incase, Robert Wood Johnson Foundation and Logitech. Daylight’s global presence stemmed from the international friendships forged years ago in design school. Daylight is now a diverse team across San Francisco, Seoul, and Munich, all connected by a common passion for doing compelling, impactful design.
"Daylight understood where Hyundai wanted to take the brand, and brought Hyundai's 'Modern Premium' values to life wonderfully through the Hyundai Collection Concepts."
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