“Databricks gave us the technical flexibility we needed to build a platform tailored to our business goals, For example, our audience department built a unique performance metric called impact points. With Databricks, we were able to model and integrate this custom KPI directly into our analytics pipeline — something we …

“We have to frequently replicate data from the data warehouse for analytics or AI. What we needed was a unified, single source of truth that could support business users, data scientists, machine learning or whatever new use cases came up in the future that we can’t anticipate today."

"We’re running 30,000 Spark jobs per month on Databricks to ingest, prepare and analyze our data. By using Databricks MLflow and Vertex AI, we’ve halved development time for new services and accelerated the rollout of new predictive machine learning (ML) models.”

“Databricks has been instrumental in empowering our organization to harness the full potential of AI, allowing us to extract valuable insights from our vast data resources and drive innovation across our business operations.”

“We needed a system that could handle our rapid growth and still be cost-efficient.”

"Databricks’ approach to data democratization has really taken hold here at BC Card. Now, anyone on our team can access and use data with ease. We’re excited to keep building on this momentum with Databricks and explore new ways to put our data to work for our customers."

“Structural limitations like these significantly slowed problem-solving and became a major cause of technical stagnation.”

"Databricks has made the impossible possible for a lean startup like ours. With real-time insights, our merchants and card issuers can deliver personalized rewards and loyalty experiences that truly engage customers."

"In our journey to build a highly reliable data infrastructure supporting TMAP’s AI mobility services, Databricks has made a significant contribution as a data platform offering both scalability and flexibility. Databricks has transformed how TMAP uses data, helping us scale AI insights to deliver better experiences for millions of travelers."

“Databricks on Google Cloud gives us the power to turn data into real-time insights, drive growth and deliver truly personalized experiences for every listener.”

“The data was already present on Google Cloud, so while choosing to migrate to Databricks, it was an easier option."

"Agent Bricks turned our code into conversations — an always-available AI teammate that helps us move faster, work smarter, and stay focused on delivering frictionless revenue management."

“Within a few hours, we had a chat assistant on our pipelines. It felt like turning a static codebase into a living teammate."

“Marketmind turns our field interactions into timely, AI-driven actions—nudging smart follow-ups, surfacing relevant opportunities, and connecting peers facing similar challenges. The result: faster prep, sharper customer conversations, and more time selling where it counts."

"Every time we showcase these capabilities, folks are blown away by what’s possible. For once, we can say yes to requests that used to be impossible."