“We’ve leveraged Databoards for our whole reporting and planning process. We use them as the focal point for our conversations with clients and internally for determining our action plans. As a result, our clients are more in tune with their own performance and are empowered to check in on things …

“In the end, we came up with a strategy that we tried to have customized templates to use on all different channels. For each channel, we narrowed down what to measure on each channel by having six to eight metrics on each. Whether you’re looking at visibility and branding to …