“CSP helped us increase our customer advocacy, which led to a boost in profits. We want our customers to have a positive perception of our business. That means we make every effort to promote loyalty, not only with our client base but with our employees as well. That’s where CSP comes in. They’ve identified and prioritized the key drivers that can predict customer loyalty and advocacy. Those qualities attract new customers who talk to their friends and neighbors about us. The more customer advocates we develop, the more profitable we become.“
“We chose CSP because of its 25 years of experience working with banks all across the country, its benchmarking data and proven methodologies. CSP delivers analytics focusing on the key drivers of the customer experience, which is a major focus for Hancock Bank. CSP’s reports-on-demand and electronic web reporting capabilities allow us to monitor research data online on a daily basis. Each individual manager has access to real-time, actionable information about his or her branch and employees, which can be used to enhance performance. We want to provide the ultimate in service to turn our customers into advocates. This attention to customers is part of what keeps us among the top performing banks in the nation.”

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