“CSP helped us increase our customer advocacy, which led to a boost in profits. We want our customers to have a positive perception of our business. That means we make every effort to promote loyalty, not only with our client base but with our employees as well. That’s where CSP comes in. They’ve identified and prioritized the key drivers that can predict customer loyalty and advocacy. Those qualities attract new customers who talk to their friends and neighbors about us. The more customer advocates we develop, the more profitable we become.“