"The biggest benefit of curation is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience."
“The use of Curata has facilitated greater collaboration. I now work even more closely with our Social Media team and Lenovo Insiders, our brand advocates, who are featured in the app.”
"The biggest benefit of content curation is to stretch your marketing budget so that you don't need to create all content from scratch."
“At the time of our initial launch of Green Data Center News, we had only been around for a year. I never could have gotten the amount of media and customer attention without Curata. I didn’t have to do any outbound press or major marketing to try to get name recognition.”
“The Curata solution is the perfect fit for any organization needing to find and present information specific to their field of expertise.”
"Curata Software is the principal way the site is infused with content that is balanced for visitors to educate themselves."
“We hoped that Curata would impact readers, but it was surprising how much Curata boosted revenue."
“Web traffic has doubled and qualified marketing leads have tripled due to content marketing, and Curata is an integral tool in helping us achieve that.”
"With the overwhelming volume of content available, using a content curation tool is absolutely essential."
"The act of curating starts with research. Therefore, the single biggest benefit of curation is discovery."
“Curata helps me readjust my editorial calendar based on the trending content that comes in from my sources. I see a ramp up of information on the cloud or some other topic we should be covering. The curated newsfeed also gives us great Twitter fodder.”
“Curata CMP impacts my ability to do my job every day, that’s why I love it. I can track content all the way from consumption to revenue influenced.”
“We have included the Curata CMP centralized dashboard as part of our daily meetings, using it to set priorities and guide resource investments for our content and social media teams.”
"Curata is a great platform to find more sources, the system is user-friendly, and its staff is responsive."
“Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. It’s a great way to reach both audiences.”