Curata is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass.
"The biggest benefit of curation is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience."
“We have included the Curata CMP centralized dashboard as part of our daily meetings, using it to set priorities and guide resource investments for our content and social media teams.”
“Curata helps me readjust my editorial calendar based on the trending content that comes in from my sources. I see a ramp up of information on the cloud or some other topic we should be covering. The curated newsfeed also gives us great Twitter fodder.”
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