“When I joined BMJ as CEO, with a new strategy to deliver, I needed to gain a deep understanding of the culture as quickly as possible, in order to understand where my team and I should focus our efforts for maximum impact, and any barriers that may get in our way. Culture15 did just that: In a few short weeks, it gave us accelerated insight into the behaviours within the organisation, so that we could take an informed view of where we needed to develop further in order to deliver against our strategy.”