“Previously, we were not looking at any search or merchandising functionalities because we were relying on redirects. Thanks to Crownpeak, we now have an ability to treat the two separately. This has given us the opportunity to think more about the search rankings we might want to test, or merchandising …

“There is a balance between making quality management as simple and centralized as possible, and trying to cater to every market’s specific needs. We needed a solution with the power and flexibility to do both, which is why we selected Crownpeak DQM.”