“People would tell us it was a bit stupid to spend so much time and money early on defining our visual identity, but I felt strongly that we needed to build the persona behind Sure.”
“As soon as I realized it was an existing user behavior and that everyday people were getting along with sub-optimal tools and cobbling together solutions that didn’t work super well, I just knew there was a huge opportunity there and I was obsessed. I couldn’t stop thinking about it and I knew I had to do this.”












