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Hardwick Research helps you stop guessing. They are a full service market research firm specializing in custom marketing research studies that are designed to answer questions, define your target market, uncover growing consumer trends, determine strategic implications, provide insight to product management/marketing challenges and pinpoint solutions to problems. Their goal is to help their clients strengthen their organization through market research insight.
The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.
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