“The need to have a centralized platform is super important. Whether or not you have a global team, it's so important to have one source of truth and one platform to funnel everything through—from creator discovery, to reporting, to how you manage these contracts. If you're not centralized, you're not …

“At Moose Toys, creator marketing is at the center of everything we do. We’re a family company, and we create family-friendly storytelling and campaigns. Utilizing creators as storytellers has helped Moose express our authentic brand voice. It's something that we put as the cornerstone of our marketing plans.”