“The investment in influencer marketing has opened several doors for the brand, with more content to repurpose on our brand-owned social channels, paid ads, promotional materials, and web. We value authentic content with real testimonials that provide education and tips for customers.”

“We’ve seen a shift in the industry. The consumer marketplace puts more trust in influencers than in brands. This belief in the shift goes all the way up [to our CMO].”

"Versed was able to identify key influencers that made sense for our brand to partner with and track performance foreach campaign throughout the month."

"Our goal with creator marketing is to create meaningful and genuine connections with our target audience. We aim to leverage the power of influencers to raise brand awareness, drive engagement, and ultimately increase our sales."

“Influencers play an important role as they help us tell authentic powerful stories of the need and benefits of donating blood and provide us with content we can use in an omnichannel approach across paid and organic social, earned media and email. We love working with ActivateHQ and CreatorIQ to …

“The influencer program played a critical role in activating the PEANUTS® community which led to mobilizing a larger Gen Z and millennial cohort to donate. This campaign set records for Gen Z donations—helping introduce the rewarding altruistic power of giving blood to an entire new generation of donors.”

“We couldn't ask for a better partner as the Red Cross team is tremendously strategic with a purpose driven mission perfectly suited for cause influencer marketing. Cause campaigns such as PEANUTS® do well as it's a win win for donors as they altruistically help others while receiving a one of …

“With such an understanding, passion and drive, GateMaker has been a crucial piece to our influencer marketing puzzle. It takes a certain level of expertise to succeed in this space, which is always evolving. As a team, we’ve created a strong foundation for our influencer marketing efforts with true collaboration …

"My passion for BeautyStat and the influencer marketing field is what helps me stay focused and motivated in achieving our team’s goals. My advice for anyone looking to scale their influencer program is to stay kind, stay hungry and don’t forget to stop & reflect on your accomplishments."

“Sarah and the team at Darling worked incredibly well together to create the stunning results seen here. What makes success possible is great planning, a client that is open to big ideas, and of course, great tools like CreatorIQ that help bring the vision to life. This program had all …

“A platform like CIQ allows us to internally build lists, track campaigns, and monitor results. It’s easy to get great results from CreatorIQ."

"Our program pays for itself. We have a retail media program that billed $1m per year before CreatorIQ. Today our retail media program bills over $3m per year. Our goal is to be completely self-funded, and we are."

“The need to have a centralized platform is super important. Whether or not you have a global team, it's so important to have one source of truth and one platform to funnel everything through—from creator discovery, to reporting, to how you manage these contracts. If you're not centralized, you're not …

“At Moose Toys, creator marketing is at the center of everything we do. We’re a family company, and we create family-friendly storytelling and campaigns. Utilizing creators as storytellers has helped Moose express our authentic brand voice. It's something that we put as the cornerstone of our marketing plans.”

“One of the things that we think is going to continue to be important in this business is the integration of creator content. Whether that lives in the paid environment, the owned environment, or in the earned channels, we truly believe that creators are going to be the future of …