“We tracked our EMV via Brand Buzz, down to the hour! We were obsessed with content impact via scale and timeliness, and Brand Buzz is a great tool for that kind of detailed tracking.”

“Success must be measured and benchmarked to be meaningful and we use platforms like CreatorIQ together with insights from the influencers as well as our own point of view to build a wider reporting mechanism. We’ve often seen influencer marketing have tangible sales uplift. The channel shouldn’t be treated as …

"IBD proved that when the art of storytelling and the science of distribution and analytics work together, influencer marketing can create effective audience engagement across any industry vertical."

“CreatorIQ provided us with a dynamic CRM to organize critical information that enabled us to efficiently mobilize our community of creators.”

"Being able to manage the campaign each time allows us to target exactly which of our products are the most mentioned and compare it to the items that are the most sold in stores."

“More companies are increasingly turning to branded content and creator partnerships to help drive marketing impact. It’s imperative that these companies have ways to distinguish fraudulent followings to avoid entering into costly and ineffective relationships."

"Every complexion launch comes with a wide range of feedback, so accessing the competitive space and how consumers resonated with their campaigns [through Tribe Dynamics’ software] was integral in helping us fill in the missing pieces.”

"We recognized influencer marketing could be a perfect fit for IBD’s digital strategy by giving loyal customers, many of whom are third-generation subscribers, a way to meaningfully connect with and advocate for IBD as our brand ambassadors."

"Brand Buzz is especially important for us because not only can you see data of how we’re performing, but we can see who our top drivers are for EMV. As a result, we can proactively identify existing and new global talent that helps us have a strong pipeline and continue …

"CreatorIQ is more than a platform to us - it replaces the need for a half dozen other tools. Their customer service and response time is the best in the industry."

"Tribe allows us to connect with, manage, and track thousands of influencers. The tool provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

"CreatorIQ is by far the most user friendly data platform I have come across. Every team we have shared it with internally loves the design of the reporting and how simple it is to surface data points."

"The EMV function that Tribe can generate for each campaign has helped us set benchmarks for like-for-like influencer activity and see an increase in our EMV by 62.5% YOY.”

"We‘re excited to partner with CreatorIQ, a leading provider of audience intelligence, to empower our sales teams and have them maximize our powerful creator network."

“Tribe has been super helpful in helping us scale and grow!”