“Not only did we want to offer our customers the option of ordering online, but we wanted to be able to showcase our extensive range of products to both existing and potential customers. We have looked at a number of ecommerce solutions over the years but critically we wanted a …

“The company traditionally received orders via the telephone or fax and we were unsure how the implementation of this service would affect our customers’ current ordering system. However, after canvassing opinion from some of our longstanding customers I felt that it was worth pursuing.”