“Being able to customize a message to just certain segments of the population is key. Democratization of data. It is not just the fans engaging with content, but it is everyone in our organization tracking and further improving that engagement. This allows us to derive concrete value from the data we have about our fans. Right now, on any given day during the season, we have over 70 users actively monitoring 250 dashboards and reports and, with Contentstack, we are more efficient and can make better decisions as a result.”
"Moving to Contentstack was a very welcome transition for our content team. The best part was that the new platform is customizable to meet all of our content team’s needs, without requiring highly complex development."
"We hire the best people for specific roles and give them the tools to be able to effectively make decisions and solve problems. Contentstack enables us to hire the right people and set them up for success."
"The way Contentstack has transformed our organization is spectacular. Can you imagine that before, our team had to be in the office - every day - at 6 am to ensure that content could be published and available to customers by 8:30 am? Today, the work is strategically planned and can be easily adapted to customers according to their region, for example, for targeted promotional operations. The platform is agile and responsive, enabling us to react quickly to unexpected circumstances."
"With Contentstack, we can deliver on - and exceed - what customers are expecting, regardless of device, and consistently deliver those experiences as soon as new travel opportunities become available."
"I think with an ecosystem the size of 4,500 partners and working across the globe with our thousands and thousands of VMware customers, the efficiency of a portal like what we have with Contentstack is really key to our success. What Contentstack provides to VMware is a portal with the latest technologies that allow our customers to find partners wherever they are in the world, and whatever time zone and whatever language because it’s localized for many different languages, so without that we wouldn’t have the value back to our partner ecosystem."
"The flexibility that’s baked into Contentstack isn’t just enabling our staff to work more efficiently, it’s a true business enabler that’s helping us consider new service offerings. Using APIs, we can pull in new data streams and create unique experiences for our provider partners, as well as within niche markets."
"The Contentstack user interface has really improved the developer work environment and we are beginning to see the creative teams develop wider experiences that should increase conversion."
"Contentstack gives us a solid base that’s easily extensible. We’re now able to turn out new features quickly and implement them in an elegant way."
“Our account manager and technical architect are also super keen to get involved and help us realize the potential of the system. If we come up with a solution that’s different from what they had in mind, they are really interested in how we’ve done it. We really like that relationship. It’s a cool partnership.”
"Moving to a cloud-native approach, with a headless CMS like Contentstack, has given us an ability to rapidly adjust to changing business needs."
"Embracing headless CMS, especially the concept of providing centralized content for individual localization alongside all-local content, was a new way of doing things. We underwent a big learning curve. This was not only with the technology but also increasing our autonomy and no longer relying on our supplier. This has begun to pay dividends as we now see much more content from local teams that resonates with their markets."
"We have collapsed the time it takes for new sites to be developed from months to days, with early iterations of a new site submitted into our brand identity teams within hours. This has given our teams greater autonomy and means we combine agility and speed with a premium, high-end digital experience."
"It’s now extremely easy for the marketing team to go and change content, and that immediately flows to the website without needing any technical assistance."
"There have been moments where our use of Contentstack has been self-explanatory. For example, the webhooks and the interfaces for integration were that clear that we did not need training. That goes a long way to improving confidence and productivity."