"Anticipate and be agile. You can plan everything, but there will always be unforeseen events. You have to have a mindset of continuous optimization and adjustment because every campaign is different. So, I recommend analyzing and taking a step back; the learnings will help you adapt better in the future."
"Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data."












