“Our business objective is to be the best sports and entertainment company in the world. We’re always trying to enhance the experiences our fans have.”
“Contentful makes very few assumptions about the structure or purpose of the content it serves."
"In Contentful, we finally have a tool that respects the time and effort of creative people."
“Vacations are deeply connected to emotions, so we take a storytelling approach that kindles a desire to travel, explore, adventure, The goal is to convince site visitors to vacation at customer destinations. To achieve this, we balance classic content elements — hero images, text, grids, quotes, galleries, links and different layout options — with unique features that allow site visitors to save and favorite what they enjoy. A lot of what we serve shop visitors is dynamically displayed and based on different parameters — it’s personalized really.”
“Each team has its own tag and, with the user roles and permissions we set up, we can dictate which individuals see which tags. We provide the governance essential for establishing workflows and building a strong content strategy. It’s not just about putting content on a webpage or app. It’s about doing it as a team — deciding who is responsible for what and how things are communicated.”
“To reap headless technology’s full benefits, you need to develop a content strategy and follow it. The trade-off is that it might reduce your ability to be creative because a strategy means you have rules and rules mean you can’t always do as you like.”
“For our content creators, the experience wasn’t great. The tech was difficult to use, slow and not intuitive. Sometimes publishing builds didn’t go through, which left us the long, difficult process of finding the issue and then correcting it to get the content out. This happened weekly.”
“We wanted to take development into our own hands, which meant saving resources and having more agility. We wanted a better understanding of the inside of VR and the option to lead new projects.”
“I think what’s impressive is that our team has a say in what technologies and software we use with Contentful. So that’s been great. Recently, we’ve been thinking about different alternatives.”
“If we were going to be a larger SaaS company, we knew we would have to adopt traditional performance marketing practices — which is where content comes in. We see content as a way to unlock a huge segment of the market that we haven’t touched yet.”
“It’s important that we don’t paint ourselves into a corner. With other solutions, we’d be more contained. We chose a path with sustainable technologies that can be developed easily. Contentful’s App Framework and API-first nature make this possible.”
“We need to be ready to support new lines of business quickly; It could be different attractions to promote or events that are added. Contentful and Judo offer great synergies and have been a great set of publishing platforms for us as we can support different business initiatives as needed.”
“We live in a very media-driven world. We produce top-quality videos, webinars, podcasts, interactive content and knew we’d need a more robust, flexible platform to support that.”
“There’s a seamless transition between our marketing, research and editorial content, This really helps us curate our content and put it in front of the right audience at the right time.”
“Contentful has been a game-changer for how we build our website as a global team. Compared to other CMSes we’ve used, adoption of Contentful by local teams is really good. Even people who aren’t as digitally attuned can use Contentful with full autonomy.”