A key aspect of HubSpot is the enormous and continuous improvement in functionalities. We feel that HubSpot grows with our needs, is usually a few steps ahead of our capabilities, challenging us to continually improve.

By integrating our marketing automation platform with eZ Publish we can offer more targeted content and a smoother user experience across multiple channels, improving engagement and conversion. Connecting the dots between Eloqua, eZ and Digital Analytix allows us to continuously track performance and optimize. During January to July 2014 the average engagement (measured by the number of page views per visit) increased by 19.2% compared to the same period in 2013. In that same timeframe the average share of users that converted directly by requesting a product demo increased by 25.7%

The system has helped us move from a spreadsheet-based culture to a system-based culture. We have a more systematic way to measure; track (by way of dashboards); and bring accountability and visibility into the organization to help make sound decisions.