"Our collective goal is to better our understanding about how we, as an industry, and a nation, can best mobilise the next generation of EV drivers. By getting into the head of the consumer with a substantive piece of research from Ipsos, and identifying key friction points, we can truly …

“In general, most EV models work out cheaper than diesel or petrol cars due to the lower whole-life costs. However, the upfront costs remain prohibitive, with many manufacturers pricing young people out of the market. We urgently need greater access to more financially attainable vehicles. At the same time, we …