Collage Group is the leading cultural intelligence company supporting over 200 iconic U.S. brands in their efforts to unleash the power of culture to drive brand growth. Through their consumer insights, data, tools and best practices they work with marketing and insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ and women. Their work centers on helping brands achieve Cultural Fluency the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender and sexual identity.
“This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
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