Purple’s goal is to ensure that physical spaces survive and thrive for current and future generations, by helping them to stay relevant and ensuring visitors enjoy going to them. Purple helps venues optimize safety, enhance the customer experience, and drive revenue. This is achieved through connecting multiple data sources – much of which is already in place – such as WiFi, sensors, BLE beacons, PoS, and CCTV, to our cloud-based platform. From here, businesses get a holistic view of exactly what is happening in their space, enabling them to make informed decisions and drive meaningful action via a number of built-in intelligent space solutions. Purple solutions are used globally in more than 65,000 venues, across 120 countries where we serve more than a million end users every day. Through Purple, businesses have been able to understand who their customers are, how they behave when they’re onsite, and through this insight, they have been able to deliver safer, more pleasurable experiences to their customers while reaping the rewards.