Thanks to cloud.IQ’s conversion technology and PayPal partnership, we’re now seeing more customers come back to buy from us, and often spend more than their original basket value. The ability to use these emails to target our customers personally with dynamic content has given us the edge over competitors they may be looking to buy from. Set up was quick and easy and our conversion specialist at cloud.IQ works closely with us to make sure the campaign continues to drive results. A fixed fee model is extremely cost effective for us – it means our bottom line isn’t impacted in the months when our sales peak, unlike a CPA model, which is refreshing. cloud.IQ are a valued addition to our site.

We chose cloud.IQ’s cartRecovery solution as we saw it as a low-risk option. There were no upfront fees and so it seemed like a win/win situation. The change has been instant, in the first month of the campaign alone we converted 17% of abandoned carts creating a significant amount of incremental revenue. We saw a conversion rate of 11% in subsequent months and expect this number to increase as we retarget more customers in the lead up to Christmas. We usually see our click conversion decrease in the months leading up to Christmas, however with the retargeting through cartRecovery, we have actually seen an uplift in sales conversions from abandoned carts.