“We not only want to keep our donors informed for their own purposes but also because they are great ambassadors for the health system. If they are informed, they’ll tell their friends, and it starts to create new pathways for us. It’s great for us to get the word out …
“That’s the other thing we really love about this platform is the dedicated support — not just like a chat box that you have to explore. There is the knowledge center if I need help and have time, but if I’m short on time, I [just reach out].”
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