“One of the main things to get right is to choose the prizes that will appeal to your audience. We had a couple of trips further afield but found that the experiences based within an hour performed much better. Also, look at what performed well in previous years to see how to balance the types of prizes you offer. We also had some local prizes, cookies in fact, that were donated and made big money. Therefore, bringing in the storytelling and community side of things did really well to remind people that we are raising money for a much-loved and worthy cause. Finally, retargeting past clients did well for us, and thanks to the Givergy system, was easy to do.”