Civis Analytics Testimonials

"The insights from Creative Focus informed the creation of two new ads which are our best performing to-date, with a 30% lower acquisition cost. Beyond optimizing our ads, Creative Focus provided actionable brand messaging insights that are more scientific, faster, and cheaper than any focus group. This research will shape how we talk about Anomalie to each bride, knowing that what resonates with a 25-year-old bride in Texas might be completely different than a 37-year-old bride in Maine."

"Just like every aspect of our coronavirus response, the state of Illinois’ COVID communications is rooted in science and data. We’ve worked with Civis to test which messages work most effectively to increase mask-wearing, participation in contact tracing and willingness to get the vaccine. With all the topics we’ve tested, we’ve seen that personal benefits are what resonate with people - meeting people where they are and giving them straight-forward reasons to do what’s right."