“All that data needs to come back into our reporting ecosystem. We needed to build a cohesive ecosystem that can be queried to create national reports that serve as statements of truth, showing what the organization has accomplished across all of our states and all of our different programs. Having …

“We’ve got lots of databases, and anybody who has databases that use email as a unique identifier knows that does not help you solve duplicates in any way, shape, or form. Now we’re creating contact tables within Civis and deduping them there. We’re starting with Salesforce and VAN, and eventually, …