"With Civis, we are able to rapidly test our digital ads, determine which messages will be most persuasive for each audience we are targeting, and allocate resources to the right place - all prior to launching our ads online."
"Traditionally, nonprofits use the Field of Dreams approach: if you build it they will come. With Civis, we could take a more targeted Moneyball-type approach and turned to data to efficiently reach the right people."
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