"Since its introduction our canvassers have embraced the technology, so much so they would not welcome a return to the ‘old paper’ process. MCA is a cleaner, more interactive system that allows canvassers to liaise with the office remotely and exchange data seamlessly. This has helped create a more efficient office environment. As our canvassers have become more proficient in using the MCA, they work more quickly and are happy to take on larger areas. Over the years we have reduced the number of canvass staff we employ and, by changing the way we canvass, we will soon have reduced the number of canvassers by approximately 50%."