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Lippe Taylor is the first Earned Marketing agency. They are focused on constant reinvention - of their clients and themselves. Their work drives fully integrated marketing and communications programs that start with a simple question: "What are they going to DO?" It's not about what they're going to say or how they're going to say it. It's about partnering with their clients to DO something worth talking about then they make sure all of the right people, customers, influencers, media, and other stakeholders know what they've done and are engaging with it.
Look East PR and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and it's the most important factor of all. In fact, their research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information.
The Vokol Group is firmly planted in more than three decades of multi-genre marketing and publicity experience. Known for starting trends, building categories, increasing attention and improving the bottom line for their clients, The Vokol Group takes public relations seriously.
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