“Not only do the fluid, dynamic motion graphics improve our game-day presentations with automatically updated scores and clock data, but they also open monetization opportunities with event-based advertising from local businesses. Also, we can enable more creativity with separate production roles — such as generating more replay clips with a …

“It’s not always as easy as viewing a baseball game or football game where you can see exactly what’s going on. Using PRIME graphics playout, we’ve been able to really bring the story of every game to our viewers at home.”