“We built a platform that incents consumer opt-in allowing us to track and understand consumer behavior and activity at the individual level, across all channels, including purchase data from receipt scanning,it is critical that brands connect and engage with consumers in the right ways, on the right channels, at the …

“Our software business is extremely important to our company and our customers. And, from a marketing perspective, it was not well-defined. With the help of Chief Outsiders, we now have the vision to make our software business the successful business operation that it should be.”