Chalk + Ward Testimonials

“Dartington Crystal is a well-respected brand within the UK and subsequently we needed to be very careful when approaching a re-brand so as not to lose any of the existing equity. Chalk + Ward were the perfect partners to help us with this as they understand the importance of getting the strategy right first. They carried out an audience profiling exercise to help us understand more about our customers and then led a Core Values workshop in which we identified the values at the heart of the business. Only then did they approach the logo and they were careful to keep the history alive whilst evolving it enough to help us take the brand to the next level. We’re very happy with the result and are looking forward to seeing the effects our new branding and packaging will have in the marketplace.”

“From the initial audit of the site outlying areas for improvement, Greig and his team have worked diligently to achieve better performance on the account which has, on average, seen monthly spend reduce and transactions as well as revenue increase. In particular, certain months have seen revenue increase from 28% to 88% compared to the same month in previous years. We have been very pleased with the work completed and look forward to a successful future to come.”