Chalk + Ward Testimonials

“Having previously worked with Chalk + Ward on our brand positioning, they were the perfect partner to take our visual brand identity to the next level, both strategically and creatively. Our new logo and design style are exactly what we wanted and have been received very positively by all our stakeholders and customers. We’re excited about the contribution it will make to how we are perceived in the market and most importantly, to our sales line.”

“Dartington Crystal is a well-respected brand within the UK and subsequently we needed to be very careful when approaching a re-brand so as not to lose any of the existing equity. Chalk + Ward were the perfect partners to help us with this as they understand the importance of getting the strategy right first. They carried out an audience profiling exercise to help us understand more about our customers and then led a Core Values workshop in which we identified the values at the heart of the business. Only then did they approach the logo and they were careful to keep the history alive whilst evolving it enough to help us take the brand to the next level. We’re very happy with the result and are looking forward to seeing the effects our new branding and packaging will have in the marketplace.”